Fratello is an online watch magazine founded in 2004. It offers high-quality watch content that is authentic, unique, and interesting — with a personal touch. With a deep knowledge of watches, Robert-Jan Broer decided to start an educational and entertaining platform by the name of Fratello Watches. Fratello is Italian for “brother” which directly translates to his last name “Broer”. Broer can be quite hard to pronounce for non-Dutch speakers. Fratello, however, just rolls off the tongue! It is memorable and easy to say. Over time it has become more than a name. It is a symbol of our community — a brother(and sister)hood, of sorts.